Brand Guidelines

Last updated: November 11, 2021

The Squarespace brand, and the brands within the Squarespace family, includes the words, phrases, badges, symbols, designs and other distinctive brand features associated with Squarespace and our services (“Brand Assets”). Examples of our Brand Assets include the words “Squarespace,” and “Unfold,” the product and product feature names “Squarespace Scheduling,” “Squarespace Commerce,” “Squarespace Email Campaigns,” “Squarespace Circle,” “Squarespace Extensions,” “Squarespace Member Areas,” “Unfold for Brands,” product screenshots and our logos. Our Brand Assets are trade names, trademarks, service marks and trade dress of Squarespace. Our Brand Assets are our exclusive property and all goodwill that results from your use of our Brand Assets will be solely to our benefit.

Squarespace encourages and supports other products and services that use and supplement our services. At the same time, we must protect our reputation and brand identity. So we ask that you follow these Brand Guidelines, which are intended to promote consistent use of our Brand Assets. This makes it easier for people to instantly recognize references to Squarespace and Unfold, and prevents consumer confusion. These guidelines also help protect Squarespace’s intellectual property.

If you don’t agree to these Brand Guidelines, you don’t have a right to, and shouldn’t, use any Brand Asset. You may only use Brand Assets that we expressly permit you to use. We may modify these Brand Guidelines at any time.

Squarespace General Brand Guidelines


  • Use our Brand Assets to refer to Squarespace, our services or anything else we offer including Unfold, Squarespace Email Campaigns and our Scheduling services.


  • Use any Brand Assets in a way that suggests or implies partnership, sponsorship or endorsement by Squarespace.

  • Modify or alter any Brand Asset, including the color, shape, proportion or orientation thereof.

  • Incorporate any Brand Asset, or anything confusingly similar, into your trademarks, domain names, logos or similar content.

  • Attempt to combine any Brand Asset with any other Brand Asset or with any other content to create a single element (they should only be used independently).

  • Present any Brand Asset in a way that makes them the most prominent or distinctive feature of what you’re creating.

  • Use any Brand Asset in merchandise or other products such as clothing, hats or mugs.

  • Assert rights over the Squarespace brand or Brand Assets, whether by domain name registration, trademark registration or anything else.

  • Use trademarks, domain names, logos or other content that imitate or could be confused with Squarespace, Unfold or any of our other Brand Assets.

  • Feature Squarespace, Unfold or Squarespace Scheduling on materials in connection with sexually explicit content, unlawful activity or other materials that violate our Terms of Service and Acceptable Use Policy.

To help us address future branding issues, we may modify these Brand Guidelines, without notice to you. We’ll post the most recent version on our website. You’re responsible for following any modified terms, so be sure to review these Brand Guidelines regularly.